Japanese car manufacturer Nissan is back once again collaborating with One Piece to offer a limited edition Serana Highway STAR S-HYBRID. The Nissan nicknamed Thousand Serena, a play on the Straw Hat Pirates’ Thousand Sunny ship, features a special One Piece car wrap illustration and hubcaps.
The vehicle will be available for purchase at 3,250,000 yen (approximately US$27,300), but limits its right to purchase to families. Due to the popularity of this car during the test-driving period at numerous Nissan dealerships in Japan, Nissan has made nine of these cars available for purchase. Only children and/or their legal guardians can apply for the raffle and the deadline ends on March 9, 10:00 A.M. after which the lucky nine will be chosen.
In addition, since you would need to travel the world with this Thousand Serena in search of the greatest treasure of them all, the One Piece, Nissan will also give buyers enough gasoline to drive the 40,000 km (approximately 25,000 miles) needed to find it.
In 2010 a similar campaign was launched and a commercial for it was broadcasted:
Source: ANN, Nissan Serena campaign website
