Japan are known to have a lot of gashapon or gachapon which refer to variety of vending machine-dispensed capsule toys. You can’t avoid them in Japan, they’re everywhere.
Recently Twitter user @momoga913 decided to buy a Love Live! keychain gacha. He opened his gacha and came out a Koizumi Hanayo keychain. As you can see in the picture below, it was a bit different than how it was advertised.