The Sapporo Snow Festival is a festival held annually in Sapporo, Japan, over seven days in February. Odori Park, Susukino, and Tsudome are the main sites of the festival. The 2015 Snow Festival dates are 5 to 11 February and once again Snow Miku will also make an appearance, she has been a fixture in Hokkaido’s annual Sapporo Snow Festival since 2010.
The commercial features Snow Miku 2015, as well as some of the festivities that featured her sculpture previously. The snow version of her nendoroid and figma versions, as well as other Snow Miku Merchandise are included in this commercial.