Nissin’s popular instant ramen brand Cup Noodle has gathered international attention (who doesn’t love wacky Japanese commercials?), with its latest commercial featuring Japanese idol fans as “Moden-day samurai”.
Their next theme is manga which is features the upcoming anime series Ao Haru Ride in their latest commercial “Kabe-don” siuation which is often used in shoujo manga stories when a boy confesses his love for the heroine. The featured manga panels are from Io Sakisaka’s Ao Haru Ride.
The TV anime adaptation of Ao Haru Ride is animated by internationally acclaimed studio Production I.G (Ghost in the Shell, FLCL, Genshiken Nidaime, Kuroko’s Basketball) and is scheduled to premiere on Tokyo MX and MBS on July 7, then followed by BS11 next day. Ao Haru Ride airs during the Summer 2014 anime season.
Kabe-don (壁ドン, lit. Wall Bam)/Semi-Don (蝉ドン, lit. Cicada Bam) examples:
“Kabe-don” 30-second version featuring Ao Haru Ride:
15-second version:
“Modern-day Samurai” 30-second version:
Visual:
Ao Haru Ride synopsis from Haruhichan.
Yoshioka Futaba has a few reasons why she wants to “reset” her image & life as a new high school student. Because she’s cute, she was ostracized by her female friends in junior high, and because of a misunderstanding, she couldn’t get her feeling across to the one boy she has ever liked, Tanaka-kun.
Now in high school, she is determined to be as unladylike as possible so that her friends won’t be jealous of her. While living her life this way contentedly, she meets Tanaka-kun again, but he now goes under the name of Mabuchi Kou. He tells her that he felt the same way as she did when they were younger, but now things can never be the same again. Will Futaba be able to continue her love that never even started from three years ago?
Source: Crunchyroll
