Today’s male and female popularity rankings come from the July 2015 issue of the popular Japanese anime magazine, NewType. You can view the posters that came with this issue here.
Here are the top 10 male characters:
10. Tatsuya Shiba (Mahouka Koukou no Rettousei)
9. Kirei Kotomine (Fate/stay night)
8. Lelouch Lamperouge (Code Geass)
7. Hachiman Hikigaya (Oregairu)
6. Gilgamesh (Fate/stay night)
5. Producer-san (The iDOLM@STER: Cinderella Girls)
4. Lancer (Fate/stay night)
3. Kirito (Sword Art Online II)
2. Shirou Emiya (Fate/stay night)
1. Archer (Fate/stay night)
and the top 10 female characters:
10. Anzu Futaba (The iDOLM@STER: Cinderella Girls)
9. Chain Sumeragi (Kekkai Sensen)
8. Hestia (Danmachi)
7. Rin Shibuya (The iDOLM@STER: Cinderella Girls)
6. Haruka Amami (The iDOLM@STER)
5. Illyasviel Von Einsbern (Fate/stay night)
4. Sakura Matou (Fate/stay night)
3. Asuna (Sword Art Online II)
2. Rin Tohsaka (Fate/stay night)
1. Saber (Fate/stay night)